Personalized Customer Experiences, Future-Ready Compliance
This cutting-edge technology enhances point-of-sale (POS) operations, improves supply chain transparency, and strengthens customer engagement—all while providing brands with richer, more actionable insights.
Brand-Owned Media Channel
Smart brands know that packaging is more than just functional—it’s a powerful media channel that consistently delivers higher ROI than other digital channels. Digitized packaging engages customers at the most critical moment: the buying decision.
Personalized Customer Experiences
In a crowded marketplace, leading brands stand out by delivering digital experiences powered by intelligent, serialized QR codes that empower personalized engagement, fraud prevention, and dynamic loyalty and rewards programs.
Future-Ready Compliance
The GS1 Digital Link standard transforms static QR codes into dynamic, multi-functional data portals and is the foundation for key industry initiatives such as Digital Product Passport and Sunrise 2027.
Enterprise Grade Features
Native GS1 Digital Link Support
Digimarc’s intelligent QR codes seamlessly integrate the GS1 Digital Link standard at scale, eliminating the need for multiple codes and manual updates.
One QR Code, Endless Possibilities
Turn QR codes into dynamic digital portals, delivering personalized experiences based on where, when, how, and by whom they are scanned.
NEW Product Variant Insights
For the first time, unlock valuable data insights and tailor digital content strategies for product variants—different versions of a product that share the same SKU, such as seasonal editions and limited releases.
Orchestrated Content Experiences
Dynamic QR codes on packaging can be grouped with other QR codes and links on promotional media to build, track and optimize truly integrated campaigns.
Accessible QR Codes
Digimarc natively supports Zappar’s Zapvision Accessible QR Codes (AQR), an innovative technology designed for people who are sight impaired.
Expert Consulting for True Transformation
Connected packaging is more than a technology shift—it’s a business transformation. Digimarc helps enterprises implement GS1 Digital Link-enabled packaging with expert strategy, seamless integration, and best practices to maximize ROI.
