Adaptive Security with Digital-Physical Integration
The product security industry remains heavily dependent on traditional physical features such as UV inks, microtext, and holograms. However, counterfeiters have become increasingly skilled at replicating or altering these features, making it unrealistic to rely on consumers to manually inspect items and spot subtle inconsistencies to distinguish fakes from genuine products.
Digimarc’s innovative digital security solution complements—and in some cases enhances—existing physical security measures. It provides consumers with a convenient and reliable way to digitally authenticate items, eliminating ambiguity and strengthening protection.
Accessible and Versatile Security for Modern Needs
To combat increasingly sophisticated counterfeiting threats, companies are turning to advanced security methods. These methods often rely on specialty printers, inks, materials, and specialized detection tools, limiting their practicality. Digimarc revolutionizes the digital security landscape by bringing robust authentication capabilities to widely accessible mobile devices for a solution that is both powerful and easy to use.
Specially optimized for secure government documents and high-value consumer goods, Digimarc’s digital security solution offers flexible deployment options that seamlessly integrate across various media types and print production environments.
Advantages of Digimarc
Decades of Trusted Innovation in Security Solutions
Digimarc's innovative digital security solution stems from decades of collaboration with government entities to address complex challenges in physical and digital media. For nearly 30 years, Digimarc has been a trusted partner with the world’s central banks in deterring digital counterfeiting of global currency. It has also pioneered advanced digital watermarks in government-issued IDs, like state driver’s licenses. Today, this technology is being used to authenticate digital assets and protect content owners in the age of generative AI.