Dynamic Loyalty Programs with Custom QR Codes
Enhance your customer loyalty rewards program with personalized experiences, while gaining valuable customer insights, with QR codes.
Give Customers Personalized Experiences
Consumer expectations are evolving, creating new opportunities to strengthen brand loyalty—building deeper connections and fostering lasting customer relationships.
Effective loyalty programs that prioritize convenience and elevate customer experiences are key to retention.
Consumers are moving away from physical loyalty cards, embracing dynamic, app-driven loyalty programs that offer personalized experiences.
Why Choose Digimarc for Dynamic Loyalty Programs
Item-Level Identification
- Serialized QR codes give each item a unique identity, enhancing personalization and fraud protection, especially when paired with digital watermarks.
- Scanning products makes points redemption easy, letting customers join loyalty programs no matter where they buy.
- Product-specific interactions create personalized rewards that boost loyalty and repeat purchases.
Customer Insights
- Collect first-party data to gain valuable insights into customer behavior, product usage, and foster deeper connections across channels.
- Use Digimarc digital twins to link all products, variants, and related promotional materials for a unified customer experience.
- Leverage the Illuminate Platform for a 360-degree view of product engagement and brand interaction to optimize marketing strategies.
Standards Compliance
- All Digimarc serialized QR codes adhere to GS1 Digital Link standards.
- A robust contextual redirection engine ensures readiness for Digital Product Passport (DPP), GS1 Sunrise 2027, and other emerging industry standards.
- Enterprise-grade security supports full customer data ownership and compliance with global data privacy regulations.
Ready to Elevate Your Loyalty Program?
Reach out to us to enhance your existing customer loyalty program or create a new one.
