Key Drivers of Laser-Applied Digital Codes

Product Traceability & Anti-Counterfeiting
- Digital codes enable seamless product tracking across the supply chain.
- Unique identifiers help verify authenticity, preventing counterfeit goods.
- Essential for industries like pharmaceuticals, automotive, and electronics, where precise tracking is critical.

Regulatory Compliance
- Many industries require permanent markings for safety and legal compliance.
- For example, medical devices (per FDA UDI regulations) and automotive parts (ISO standards) require traceable codes.

Quality Control & Manufacturing Integration
- Enables tracking of individual parts during production.
- Supports automated defect detection and warranty claim verification.
Advantages of Laser-Applied Digital Watermarks
Digital Robustness
- Digimarc digital watermarks embed a seamless, high-performance signal across a broad surface area.
- Built-in redundancy ensures functionality even if parts of the digital watermark degrade due to wear or environmental exposure.
- Unlike traditional 1D codes and QR codes, which become unscannable when damaged, Digimarc digital watermarks remain permanently scannable.

Application Flexibility
- Digital watermarks adapt to various sizes, placements, and orientations making them ideal for small or irregularly shaped items.
- Unlike conventional codes, they don’t require large flat surfaces for placement.
- Compatible with multiple laser techniques—including engraving, etching, embossing, and marking—without compromising physical integrity.

Data Integrity & Security
- Supports diverse product data structures, proprietary identification codes, and both online and offline functionality.
- Advanced serialization and encryption protect against unauthorized copying or data breaches.
- A dynamic, cloud-based database transforms each Digimarc digital watermark into a gateway for rich, contextual product information.
