In today's competitive retail landscape, ensuring the integrity of prepared foods and fresh foods at checkout is crucial for maintaining customer trust and driving business success. Unfortunately, fraud at checkout is a growing challenge in these categories, driven by issues such barcode swapping and price look-up (PLU) manipulation that aren't easily detected using normal security measures. The problem is critically affecting profits and consumer trust, making it an urgent need for retailers to adopt innovative strategies and solutions to combat these challenges.
Watch an enlightening webinar that addresses the complexities of checkout fraud in prepared foods and fresh foods, offering actionable strategies to mitigate risks and enhance quality control.
What You'll Learn:
Jess Steinbach
Webinar Moderator
Future B2B
Bri Feeney
VP, Product Management & Marketing
Digimarc
Doug Baker
Vice President Industry Relations
FMI - The Food Industry Association