How Digital Product Passport Unlocks the Future of Product Identification and Information

In today’s rapidly evolving retail and supply chain landscape, staying ahead of consumer demands and regulatory requirements is crucial. Watch this webinar to explore how the Digital Product Passport regulation, fueled by the EU Green Deal and ESPR, GS1 Digital Link and Sunrise 2027, is transforming product identification and information management.

Consumers are increasingly concerned about what goes into their products, and how they are manufactured. The Digital Product Passport (DPP) will provide a comprehensive digital record of a product’s lifecycle, enhancing transparency, supporting sustainability, and meeting this demand for information. In turn, allowing consumers to make more sustainable choices.

As DPP is introduced as a requirement for each product category, compliance is not only a strategic imperative for manufacturers to maintain market access but will also drive continual innovation to support a more circular economy.

We discuss the steps and considerations for DPP readiness as well as how manufacturers can continue to build real value and drive growth from this change.