Anti-Counterfeiting Goes Covert: Improving Consumer Package Security with Watermarking

The consumer products industry is saturated with various package security technologies that help brands protect consumers from potentially dangerous counterfeit goods. The landscape of security features ranges from visible identifiers including holograms to more covert and sophisticated ones such as specialized inks with chemical markers.

While these technologies serve a meaningful purpose, the industry has long craved natively digital solutions that marry the advantages of covertness while still being easily used at scale in the field. Enter digital watermarking.

The application of digital watermarks is far less complicated or intensive than many other covert product security technologies and, despite being imperceptible on the package, watermarks are digitally robust enough to be detected rapidly by virtually any device with a camera.

Digimarc’s Dale Jacobs, director of product management, joined The BoxMaker’s “BoxMaker University Webinar Series 2023” to present an in-depth overview of digital watermarks and the Digimarc Illuminate platform for consumer packaging protections.

Watch the on-demand webinar to learn about:

• Specific benefits of watermarking for CPG brands
• How watermarks can be both covert and digitally robust
• Where watermarking gets inserted into the packaging process
• Why digital twin technology improves package protections
• Additional considerations and requirements for leveraging watermarks in the field
• Why watermarks are complimentary to existing package security features