Using Digimarc Engage, MCC Label, one of the largest label companies in the world, provided an international consumer products company with easy-to-access rewards, which led to increased customer engagement.
An international consumer products company established a customer loyalty program. Buyers peeled off physical product labels to reveal a code and, when customers manually entered the codes online, their accounts earned points that could be redeemed for over 70 premium items. The program helped the company express gratitude to loyal customers while also driving sales for the brand.
While the program was successful, customers grew frustrated entering 16-digit codes, which led to reduced engagement. Additionally, customer interactions could not previously be tracked until they logged into the website and, even then, the brand would only know who the person was once they logged in and entered loyalty codes. The company wanted to simplify the customer experience, expand engagement, and increase sales.
A third-party app was initially used when the consumer typed in the 16-digit string to claim the reward, but the platform did not host QR codes. The company wanted to improve the customer loyalty experience by automating the proof-of-purchase process with simple QR scan that directs customers to the rewards website. The company also wanted a platform that allows the company to grow their digital connectivity needs in the future.
Digimarc Engage, a product that delivers differentiated content directly to consumers from activated physical and digital assets, was added to MCC’s smart label and software solution. Digimarc delivered serialized, dynamic QR codes unique to each product label. With one scan, using a smartphone, consumers access the company’s loyalty program website which provides an easy login and proof-of-purchase redemption process. With the new QR code scan, the company can also track scan data to show location, time stamp, and know which product was purchased, providing the brand with more information than ever.
The program made the rewards process easier, which encouraged more loyalty program interactions. MCC’s smart label and software solution, powered by Digimarc Engage, boosted the company’s program usage, improved engagement with consumers, and simplified reward redemption. Customers no longer need to manually enter a 16-digit code, a time-consuming and error-prone experience. This enhanced engagement also allowed the brand to track customer interactions, optimize business growth, and unlock new sales opportunities for retailers.
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