The Urgent Need for Digital Authentication
Evolving Counterfeit Threats
Counterfeiters now use advanced technology to replicate packaging and security features with alarming accuracy, making it harder for consumers to spot fakes and putting your brand reputation at risk.
Complex Supply Chains, Greater Risk
Decentralized supply chains and omnichannel sales make counterfeit detection more difficult, forcing brands into a reactive stance against emerging threats.
Barriers to Effective Protection
Many security measures require trained inspectors and specialized tools, limiting accessibility, increasing costs, and reducing scalability.
A Smarter Solution for Combating Counterfeits
Restrict Supply
Digimarc’s covert digital watermarks add an advanced layer of security, making counterfeiting more costly and complex—deterring bad actors.
Reduce Demand
By integrating digital watermarks with advanced QR codes, brands empower consumers to verify authenticity before purchasing and using counterfeit products.
Key Digimarc Features and Benefits
Covert Security, Powerful Protection
As the global leader in digital watermarking, Digimarc delivers highly covert, digitally robust watermarks—seamlessly embedded in packaging yet effortlessly scannable with mobile devices.
Effortless Integration
Digimarc digital watermarks embed directly into packaging artwork with no special inks or modified printing processes. Plus, Digimarc detection software integrates easily into mobile apps and websites, enabling instant and reliable scanning without disrupting existing workflows.
Secure Authentication for Agents in Field
The Digimarc Validate app equips field agents, brand inspectors, and supply chain partners with a fast, reliable, and secure way to authenticate Digimarc digital watermarks—anytime, anywhere.
Seamless Consumer Authentication
Extend Digimarc’s advanced technology to customers utilizing QR codes to initiate an intuitive, web-based watermark detection experience. This solution confirms the presence of a digital watermark and automatically reports suspicious events if no watermark is detected.
Real-Time Insights for Smarter Decision-Making
Gain instant visibility into global validation checks with the Illuminate™ platform, which centralizes real-time crowdsourced data to proactively flag potential counterfeiting issues and drive informed investigative actions.
Advanced Protection for High Value Items
For products requiring the highest level of security, Digimarc collaborates with you to develop custom digital watermarking strategies—leveraging your existing printing and security technologies to enhance copy deterrence.
