July 22, 2024
In this episode, Rusty Cumpston, CEO of DataTrails, discusses the challenges and solutions in verifying and authenticating digital content amidst the rise of AI-generated data. He explains how DataTrails is pioneering transparency technology and the role of watermarks in ensuring data integrity.
(02:19) The democratization of content creation through generative AI technologies.
(01:42) Next-generation transparency technology aims to fortify AI data supply chains.
(03:00) The responsibility of the technology industry to deploy AI responsibly.
(04:47) The evolution of cybersecurity, from network security to identity verification, and now data authenticity.
(05:00) The severe impact of faked web certificates on the internet's trustworthiness.
(13:13) The rapid pace of AI technology development compared to societal norms and laws.
(19:21) Watermarks as an ideal solution for content authenticity and transparency.
(19:52) The need for a combination of methods and technologies to ensure data transparency and trust.
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