Newland AIDC & Digimarc: A Smarter, Future-Ready Data Capture Solution

In today’s fast-paced, data-driven world, efficiency, accuracy, and security are paramount in industries relying on automatic identification and data capture (AIDC). To meet these demands, Newland AIDC, a global leader in AIDC technology, has partnered with Digimarc, the pioneer in product digitization, to introduce a revolutionary data capture solution. This collaboration integrates Digimarc’s digital watermarking technology with Newland AIDC’s cutting-edge barcode scanning devices, setting a new benchmark for intelligent and seamless data capture.

Unlike traditional barcodes, Digimarc’s digital watermarks are imperceptible digital identifiers embedded directly into product packaging. This allows for high-speed, omnidirectional scanning, eliminating the need for precise barcode alignment. As a result, businesses in retail, logistics, and manufacturing can achieve significantly enhanced scan reliability and operational efficiency, even in high-volume, fast-paced environments.

Driving Business Efficiency with Smart Technology

The integration of Digimarc’s digital watermarking technology into Newland AIDC’s scanning devices delivers a wide range of benefits:

• Enhanced Traceability – Digital watermarks provide accurate product identification, improving inventory management and supply chain visibility.
• Stronger Security – These secure digital identifiers strengthen product authentication and fraud prevention efforts.
• Greater Efficiency – Omnidirectional scanning eliminates barcode alignment issues, allowing for faster and more reliable scanning across checkout, warehouse, and supply chain operations.

With these advancements, businesses can optimize productivity, streamline operations, and stay ahead in a rapidly evolving marketplace.

Transforming Industries with Cutting-Edge Technology

The Newland AIDC and Digimarc partnership is already driving digital transformation across multiple industries:

• Retail & Checkout Automation – Frictionless scanning speeds up checkout times, enhances customer experiences, and minimizes fraud.
• Warehouse & Logistics – High-speed scanning in low-light and high-motion environments boosts inventory tracking accuracy.
• Pharmaceutical & Anti-Counterfeiting – Strengthens product authentication to combat fraud and parallel trade.
• Recycling & Smart Packaging – Enhances sustainability efforts by improving material sorting and tracking.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is a global leader in digital watermarking technologies. With nearly 30 years of innovation, Digimarc’s solutions enable large-scale identification and authentication of both physical and digital items. Learn more at Digimarc.com.

About Newland AIDC

Founded in 1999, Newland AIDC is a wholly-owned subsidiary of Newland Digital Technology (Stock Code: 000997). With over 25 years of expertise, Newland AIDC delivers innovative data capture and enterprise mobility solutions that enhance operational accuracy, efficiency, and drive digital transformation across industries. Learn more at Newland AIDC.

By integrating Digimarc’s cutting-edge digital watermarking technology with Newland AIDC’s advanced scanning solutions, this partnership is unlocking new levels of efficiency, security, and intelligence—helping businesses future-proof their data capture strategies.