Multilayered Approaches to Content Protection Explained with Rusty Cumpston of DataTrails

The rise of generative artificial intelligence (GenAI) has removed the need for knowledge of special tools to create text content, audio and video recordings, images, and more. The lines are blurring more every day, and it’s becoming almost impossible to tell whether content is authentic or not. While content is easier to create, it is also easier to spread misinformation or disinformation. 

Misinformation and fraudulent content have a major impact on us, and it is technology companies’ responsibility to ensure that GenAI is responsibly deployed. When consuming content, it’s important that audiences know what tools were used, who created it, and if it is authentic. The issue of authenticating content is not new, but GenAI has brought the scope and scale of the problem to a whole new level. It has escalated the need for a solution to prove content authenticity and deliver transparency to content consumers. 

In this episode of the Art of the Possible, Multilayered Approaches to Content Protection Explained with Rusty Cumpston of DataTrails, host Ken Sickles and Rusty Cumpston, CEO at DataTrails, explore how leading-edge companies are solving content protection and authenticity challenges with next-generation transparency technology. The two draw powerful analogies between what is needed to safeguard the development and use of generative AI and the early days of the internet. You will walk away with actionable insight into how to protect your brand and the consumers of your content. 

You’ll find this enlightening episode of the Art of the Possible podcast on Spotify, iTunes, or wherever you get yours!